Linda Heffler
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Animated GIFs

Adobe Flash  |  Photoshop  |  After Effects

GIFs, or Graphics Interchange Format, hold frames for animations. Although useful for animations, this format poses many underlying problems when viewing on the web. First is posterization, which hinders quality by an abrupt change from one tone color gradient to another. This causes the pixels to change in a unpleasant way. Next is size limit, which can increase based on the amount of colors, length of animation, and transparencies within a GIF. Lastly is framerate, which can change when rendering or changing softwares.
The GIFs in the Motion Graphics are successful products that all overcome these problem. However, these problems are not always an easy fix, and below are two images that exceed the size limit that you must click to view them.
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